1. What Personal Information We Collect

We collect personal information necessary to provide our products and services, including:

Contact and identification information: name, email address, phone number, shipping and billing address.

Payment information: credit/debit card details, billing address (processed securely by our third-party payment processor; we do not store full card numbers).

Order and transaction information: products purchased, order history, preferences (e.g., roast level, grind type).

Account information: username/password (if you create an account), subscription details.

Communication information: messages, inquiries, or reviews you submit.

Technical and usage information: IP address, browser type, device information, pages visited, time/date of access (for security, analytics, and site improvement).

Marketing preferences: consent for newsletters, promotions, or personalized offers.

We do not collect sensitive personal information.

 

2. How We Collect Personal Information

We collect information:

Directly from you (e.g., during checkout, account creation, contact form, subscription signup).

Automatically via cookies, pixels, or similar technologies (e.g., for site functionality, analytics via Google Analytics, WIX and fraud detection).

From third parties (e.g., shipping carriers for delivery updates, payment processors for transaction verification).

 

3. How We Use Your Personal Information

We use your information for the following purposes:

To process and fulfill orders, including shipping and handling payments.

To communicate with you about your order, deliveries, or customer service inquiries.

To manage your account and subscriptions.

To improve our Site, products, and services (e.g., analytics on site usage).

To prevent fraud, abuse, or security incidents.

To send marketing communications (e.g., newsletters, promotions) only if you have consented (opt-in required; easy unsubscribe available).

To comply with legal obligations (e.g., tax records, breach reporting).

We limit collection and use to what is necessary for these identified purposes.

 

4. Consent

By providing your personal information or using our Site/services, you consent to its collection, use, and disclosure as described in this Policy (implied consent for necessary purposes like order fulfillment).

For marketing emails or non-essential tracking, we obtain express consent (e.g., checkbox at checkout or signup). You can withdraw consent at any time by contacting us or using unsubscribe links (withdrawal may limit certain services).

 

5. Sharing and Disclosure of Personal Information

We may share your information with:

Third-party service providers (WIX or similar platform, payment processors like Square/PayPal, shipping carriers like Canada Post/UPS, email services like Klaviyo/Mailchimp).

Professional advisors (e.g., accountants, lawyers) when required.

In the event of a business sale, merger, or asset transfer.

To comply with law, respond to legal requests, or protect rights/safety.

We do not sell your personal information. Service providers are contractually required to protect your data and use it only for the services they provide.

 

6. Storage and Security

Your information is stored in Canada (or with providers offering adequate safeguards under PIPEDA). We use reasonable safeguards (technical, physical, organizational) to protect against loss, theft, unauthorized access, or disclosure.

Payment data is encrypted and handled by PCI-compliant processors.

 

7. Retention

We retain personal information only as long as necessary for the purposes outlined, or as required by law (e.g., tax records for 6–7 years). After that, it is securely deleted or anonymized.

 

8. Your Rights

Under PIPEDA/PIPA, you have the right to:

Access your personal information we hold.

Request corrections if inaccurate.

Withdraw consent (subject to legal/contractual limits).

Inquire about our policies and practices.

To exercise these rights, contact our Privacy Officer (details below). We will respond within 30 days (extendable if complex).

 

9. Cookies and Tracking Technologies​

We use cookies and similar tracking technologies (collectively, "cookies") on our website dtlcoffee.com to enhance your experience, enable core functionality, analyze site performance, and (with your consent) personalize content or marketing related to our fresh-roasted coffees.

 

What Are Cookies?

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Cookies are small text files placed on your device (computer, mobile, tablet) by our website or third-party services. They help the site remember information about your visit, such as items in your cart, login status, or preferences, making future visits easier and more useful. We may also use similar technologies like pixels, web beacons, or local storage for the same purposes.

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Types of Cookies We Use

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We categorize cookies as follows:

• Essential/Strictly Necessary Cookies - These are required for the website to function properly, including secure checkout, shopping cart management, session handling, fraud prevention, and basic navigation. They do not require consent under PIPEDA as they are necessary to provide the service you request (e.g., completing a purchase).

• Performance/Analytics Cookies - These help us understand how visitors use the site (e.g., which pages are popular, how users navigate, site speed issues) so we can improve it. They collect aggregated, anonymized data where possible.

• Functional Cookies These remember choices you make (e.g., preferred roast/grind in filters, language, or location) to provide a more personalized experience without needing to re-enter information.

• Targeting/Advertising Cookies - These (if enabled) may be used by us or third parties to show relevant ads or promotions (e.g., coffee deals) on our site or elsewhere, based on your browsing behavior. They track interests across sites. We only set these with your express consent.

 

We do not use cookies to collect sensitive personal information without explicit consent.

 

Third-Party Cookies

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Some cookies are placed by third-party services we partner with (e.g., payment processors like Square/PayPal, shipping providers, analytics tools, or marketing platforms. These third parties may use cookies for their own purposes (subject to their policies). We require them to handle data in line with PIPEDA principles.

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Managing Cookies and Consent

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• Essential cookies are always active as they are necessary for site operation.

• For non-essential cookies (performance, functional, targeting), we obtain your consent via our cookie banner on first visit.

• You can manage preferences anytime by clicking "Cookie Settings" / "Preferences" in the banner or footer link.

• You can also control cookies through your browser settings (e.g., block/delete cookies), though this may limit site functionality (e.g., cart won't save).

• Withdrawing consent does not affect processing based on prior consent.

 

For more on how we handle personal information collected via cookies, see the rest of this Privacy Policy.

Our Site uses cookies for essential functions (e.g., cart persistence), performance, and analytics. You can manage preferences via your browser or our cookie banner. For details, see our separate Cookie Policy.

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10. Children's Privacy

Our Site and services are not directed to children under 19. We do not knowingly collect information from minors.

 

11. International Transfers

If data is processed outside Canada, it is subject to the laws of that jurisdiction. We use safeguards (e.g., contracts) to provide comparable protection.

 

12. Changes to This Policy

We may update this Policy. Changes will be posted here with a revised "Last updated" date. Significant changes may be notified via email or Site notice.

 

13. Contact Us / Privacy Officer

Questions, access requests, complaints, or concerns? Contact:

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Dark To Light Coffee Co - Raymond Baker

Email: darktolightcoffee@gmail.com

Phone: 1-780-296-2279

Location: Sexsmith, Alberta, Canada

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We are happy to address any privacy concerns. If unsatisfied, you may contact the Office of the Privacy Commissioner of Canada.

By using our Site or providing information during checkout, you acknowledge you have read and agree to this Privacy Policy.

 

Updated: Updated: Feb/1/2026